Websites and design
What makes a page easy to understand, and what gets in the way.
Insights by email
Useful ideas, sent when they're worth sending.
New Insights articles by email, for people who run businesses and organizations and want a website that pulls its weight. No set schedule and no sales pitches.
You'll confirm by email first. Unsubscribe from any email.
What you'll get
Things you can act on the same week.
Each email covers one idea, written in plain language, from the work we do on real websites.
Search
How search works for local businesses and organizations, in plain words.
Getting more inquiries
The small changes that make it easier for people to reach out.
AI and new tools
AI and other tools worth knowing about, and the ones you can skip.
Before you join
Read a few first.
Every article is on the site in full, with no email required. Read a few and decide whether you want the next one in your inbox.
- We never sell or rent your email. It stays with us.
- No sales drip. You get articles, not a string of pitches.
- Leave any time. Every email has an unsubscribe link at the bottom.